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“围猎”支付宝:被无辜裹挟的消费者权益该何去何从

来源: 南方日报网络版     时间: 2019年06月16日 21:01:18
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(原)(标)(题)(:“围)(猎)(”支)(付)(宝)(:被)(无)(辜)(裹)(挟)(的)(消)(费)(者)(权)(益)(该)(何)(去)(何)(从)(
(图)(片)(来)(源)(:全)(景)(视)(觉)()
经)(济)(观)(察)(网)(记)(者)(冯)(庆)(艳)(“这)(是)(一)(个)(商)(业)(决)(定)(,”沃)(尔)(玛)(官)(方)(回)(复)(到)(,这)(是)(对)(迅)(速)(发)(酵)(起)(来)(的)(沃)(尔)(玛)(部)(分)(超)(市)(停)(用)(支)(付)(宝)(事)(件)(的)(官)(方)(解)(释)(,无)(独)(有)(偶)(,步)(步)(高)(超)(市)(也)(在)(禁)(用)(支)(付)(宝)(,这)(让)(人)(不)(禁)(与)(百)(度)(李)(彦)(宏)(日)(前)(那)(个)(颇)(具)(争)(议)(的)(言)(论)(联)(系)(在)(一)(起)(,大)(意)(是)(“中)(国)(人)(很)(多)(时)(候)(愿)(意)(用)(隐)(私)(换)(取)(便)(利)(”,前)(者)(是)(未)(征)(求)(用)(户)(意)(见)(便)(为)(用)(户)(做)(了)(决)(定)(,属)(于)(实)(操)(层)(面)(,后)(者)(是)(在)(战)(略)(高)(度)(为)(用)(户)(的)(意)(愿)(“定)(了)(性)(”,有)(点)(“杀)(人)(诛)(心)(”的)(意)(味)(。
然)(而)(两)(者)(都)(太)(不)(尊)(重)(他)(们)(的)(衣)(食)(父)(母)(,购)(物)(的)(消)(费)(者)(和)(用)(户)(,正)(如)(现)(在)(“大)(数)(据)(杀)(熟)(”的)(怪)(现)(象)(频)(发)(,跟)(这)(些)(口)(口)(声)(声)(说)(“为)(用)(户)(做)(好)(服)(务)(“的)(商)(业)(巨)(头)(们)(,有)(着)(脱)(不)(开)(的)(关)(系)(。
换)(一)(种)(角)(度)(,沃)(尔)(玛)(停)(用)(支)(付)(宝)(一)(事)(,显)(得)(有)(违)(正)(常)(的)(商)(业)(逻)(辑)(,支)(付)(宝)(和)(微)(信)(支)(付)(是)(目)(前)(中)(国)(移)(动)(支)(付)(的)(“双)(雄)(”,两)(者)(均)(有)(着)(庞)(大)(的)(用)(户)(量)(,很)(多)(用)(户)(既)(有)(支)(付)(宝)(又)(有)(微)(信)(支)(付)(,在)(一)(些)(支)(付)(场)(景)(中)(,用)(户)(会)(觉)(得)(支)(付)(宝)(更)(方)(便)(,在)(另)(一)(些)(支)(付)(场)(景)(中)(,用)(户)(会)(优)(先)(选)(择)(微)(信)(支)(付)(,这)(让)(用)(户)(有)(了)(支)(付)(的)(多)(元)(的)(选)(择)(权)(,而)(沃)(尔)(玛)(作)(为)(一)(种)(消)(费)(者)(频)(繁)(使)(用)(的)(购)(物)(场)(景)(,为)(消)(费)(者)(提)(供)(更)(为)(便)(捷)(的)(支)(付)(手)(段)(,让)(消)(费)(者)(的)(购)(物)(体)(验)(更)(舒)(适)(,似)(乎)(是)(“皆)(大)(欢)(喜)(“的)(路)(径)(。
然)(而)(沃)(尔)(玛)(却)(反)(其)(道)(而)(行)(之)(,在)(华)(西)(区)((包)(括)(云)(南)(、贵)(州)(、四)(川)(、重)(庆)()的)(门)(店)(弃)(用)(支)(付)(宝)(,让)(原)(本)(用)(支)(付)(宝)(支)(付)(的)(消)(费)(者)(,支)(付)(体)(验)(变)(差)(,虽)(然)(这)(在)(沃)(尔)(玛)(超)(市)(看)(来)(,是)(一)(个)(“商)(业)(决)(定)(”,但)(背)(后)(的)(隐)(喻)(不)(言)(而)(明)(,既)(然)(来)(到)(我)(的)(“地)(盘)(”,那)(就)(是)(我)(说)(了)(算)(。用)(什)(么)(支)(付)(方)(式)(,当)(然)(是)(我)(说)(了)(算)(,要)(么)(你)(就)(别)(来)(购)(物)(。
这)(与)(近)(年)(来)(频)(发)(的)(“大)(数)(据)(杀)(熟)(”现)(象)(何)(其)(相)(似)(,沃)(尔)(玛)(这)(种)(行)(为)(,损)(伤)(的)(是)(那)(些)(它)(的)(“铁)(杆)(儿)(粉)(丝)(”的)(支)(付)(体)(验)(,就)(是)(所)(谓)(的)(它)(的)(目)(标)(消)(费)(群)(,来)(了)(才)(会)(有)(“用)(什)(么)(支)(付)(”的)(问)(题)(,消)(费)(者)(不)(来)(也)(谈)(不)(上)(选)(择)(哪)(种)(支)(付)(方)(式)(的)(问)(题)(,而)(“大)(数)(据)(杀)(熟)(”同)(样)(是)(把)(目)(标)(锁)(定)(在)(了)(那)(些)(“铁)(杆)(粉)(丝)(”身)(上)(,对)(于)(经)(常)(使)(用)(该)(软)(件)(的)(用)(户)(,诸)(如)(打)(车)(、看)(电)(影)(、外)(卖)(、机)(票)(、酒)(店)(等)(这)(类)(服)(务)(软)(件)(,同)(样)(的)(服)(务)(和)(产)(品)(,毫)(不)(手)(软)(地)(“私)(人)(定)(制)(了)(其)(服)(务)(价)(格)(”,一)(般)(是)(上)(浮)(的)(。
对)(此)(,沃)(尔)(玛)(停)(用)(支)(付)(宝)(一)(事)(的)(直)(接)(受)(益)(方)(,微)(信)(方)(面)(则)(表)(示)(,我)(们)(尊)(重)(沃)(尔)(玛)(的)(商)(业)(选)(择)(。腾)(讯)(在)(智)(慧)(零)(售)(领)(域)(坚)(持)(连)(接)(助)(力)(的)(角)(色)(,为)(商)(家)(提)(供)(一)(系)(列)(数)(字)(化)(工)(具)(的)(同)(时)(,不)(获)(取)(商)(户)(数)(据)(,尊)(重)(商)(业)(隐)(私)(,获)(得)(了)(合)(作)(伙)(伴)(的)(信)(任)(和)(认)(可)(。
阎)(王)(打)(架)(,小)(鬼)(遭)(殃)(。沃)(尔)(玛)(、步)(步)(高)(超)(市)(停)(用)(支)(付)(宝)(事)(件)(背)(后)(,最)(根)(本)(的)(坑)(可)(能)(是)(支)(付)(宝)(和)(微)(信)(支)(付)(之)(间)(的)(战)(争)(,消)(费)(者)(和)(用)(户)(的)(权)(益)(便)(在)(无)(意)(识)(间)(被)(这)(场)(战)(争)(所)(裹)(挟)(,腾)(讯)(和)(沃)(尔)(玛)(、步)(步)(高)(超)(市)(之)(间)(有)(着)(密)(切)(的)(股)(权)(关)(系)(,腾)(讯)(和)(沃)(尔)(玛)(分)(别)(是)(京)(东)(的)(第)(一)(大)(股)(东)(、第)(三)(大)(股)(东)(,而)(沃)(尔)(玛)(和)(京)(东)(达)(成)(了)(深)(度)(战)(略)(合)(作)(,今)(年)(2月)(份)(,腾)(讯)(和)(京)(东)(一)(起)(入)(股)(了)(步)(步)(高)(,股)(份)(占)(比)(分)(别)(为)(6%和)(5%。很)(显)(然)(,在)(智)(慧)(零)(售)(领)(域)(,面)(对)(阿)(里)(这)(个)(强)(大)(的)(对)(手)(,腾)(讯)(、京)(东)(、沃)(尔)(玛)(、步)(步)(高)(等)(开)(启)(了)(捆)(绑)(作)(战)(模)(式)(。两)(者)(的)(竞)(争)(越)(白)(热)(化)(,恐)(怕)(一)(些)(类)(似)(于)(沃)(尔)(玛)(停)(用)(支)(付)(宝)(事)(件)(等)(,擦)(枪)(走)(火)(的)(事)(情)(还)(会)(更)(频)(繁)(的)(发)(生)(。
此)(前)(,阿)(里)(和)(腾)(讯)(之)(间)(的)(智)(慧)(零)(售)(之)(战)(早)(已)(开)(启)(,阿)(里)(旗)(下)(的)(盒)(马)(生)(鲜)(只)(能)(使)(用)(支)(付)(宝)(,阿)(里)(的)(电)(商)(对)(手)(京)(东)(不)(支)(持)(支)(付)(宝)(,此)(前)(星)(巴)(克)(接)(入)(支)(付)(宝)(的)(过)(程)(波)(折)(等)(等)(,这)(些)(都)(是)(巨)(头)(战)(争)(的)(一)(个)(个)(小)(战)(场)(。别)(小)(瞧)(了)(商)(场)(、超)(市)(等)(柜)(台)(前)(的)(那)(枚)(小)(小)(的)(支)(付)(二)(维)(码)(,如)(何)(让)(消)(费)(者)(选)(择)(自)(己)(的)(背)(后)(,硝)(烟)(弥)(漫)(、剑)(拔)(弩)(张)(,这)(样)(的)(商)(战)(似)(乎)(也)(不)(可)(避)(免)(。
但)(仍)(然)(建)(议)(,商)(战)(的)(前)(提)(是)(提)(高)(消)(费)(者)(的)(服)(务)(体)(验)(,而)(不)(是)(以)(损)(害)(消)(费)(者)(服)(务)(体)(验)(为)(代)(价)(,如)(此)(争)(来)(的)(“市)(场)(”,如)(此)(争)(来)(的)(“用)(户)(”,在)(服)(务)(体)(验)(不)(到)(位)(的)(情)(况)(下)(,依)(然)(会)(在)(你)(“沉)(浸)(在)(一)(家)(独)(大)(、唯)(我)(独)(尊)(”的)(梦)(幻)(里)(时)(,毫)(不)(犹)(豫)(地)(选)(择)(抛)(弃)(你)(,现)(下)(的)(时)(代)(是)(一)(个)(开)(放)(透)(明)(的)(时)(代)(,任)(何)(的)(固)(守)(自)(封)(都)(将)(会)(被)(时)(代)(所)(抛)(弃)(。
有)(个)(沃)(尔)(玛)(消)(费)(者)(称)(,这)(个)(事)(件)(让)(他)(想)(起)(了)(以)(前)(的)(3Q大)(战)(。那)(场)(战)(争)(以)(及)(其)(所)(展)(示)(的)(商)(业)(意)(义)(近)(在)(眼)(前)(,而)(智)(慧)(零)(售)(的)(大)(战)(才)(刚)(开)(始)(。返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
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